Latest · September 2026
Adidas’s Pro-IDF “Single Shoe” Campaign and the Politics of Selective Empathy
Adidas’s “single-shoe” campaign isn’t neutral: it spotlights an ex-IDF soldier while Gaza faces a mass amputee crisis—and asks what empathy omits.
What I know now.
Hi, I'm Mokee. This is my little corner of the internet where I document an anthology of everything I know now. The lessons I carry, the questions that remain, and the things I will inevitably change my mind about.
Writing
Artificially Generated Content Needs to Go
If platforms can recommend AI-generated content, they can also give us the choice to turn it off.
In sales it's all about being prepared for luck.
Three things that make sales replicable, and the one thing that doesn't. Written a month into the fiscal year, still fresh off SKO.
I Am Older Now Than She Was Then
A childhood memory of my mother reading the Qur’an in Regent Park becomes a reflection on immigration, faith, sacrifice, and what we fail to ask.
بسم الله
Bismillah ( بسم الله ), the start of something new.